Mattel DC Signature Batzarro

My wife isn't nearly as interested in action figures as I am. She's very tolerant of my hobby and appreciates that I tend to budget shop and dig through bargain bins, and in return I try not to bother her too much with my talk about it. One topic we do talk about, and she finds interesting, is the tendency of Mattel to make idiotic decisions with their action figures. Mattel makes its money from Barbie and Hot Wheels, make no mistake. The action figures are very secondary. Still, one could suspect that they are secondary solely because of Mattel's amazingly bad decisions. After all, the have the DC Universe characters, Masters of the Universe, and... uhm.. well, actually that's pretty much it for its boy line. They were once making a killing on Frozen toys, but that license is going to Hasbro now. Sometimes, I suspect the only reason Mattel still has the DC license is because Hasbro makes Marvel toys. The fault for this lack of licenses, however, lies squarely with Mattel. It's not magic that causes other companies to get more licenses. It's good decision making.